ELISE Webinar: Geodata Marketplaces supporting Location Intelligence

Presentation: Geodata Marketplaces supporting Location Intelligence

Published on: 14/01/2021
Last update: 12/05/2021

Check out the recording and supporting slides for the webinar Geodata Marketplaces supporting Location Intelligence

If you are interested in knowing more about ELISE Webinars you can find further information here.

Structure of the presentation 

  1. Geodata marketplaces: context and definitions
  2. Opportunities in the move towards increased location intelligence (LI)
  3. Ecosystems thinking for LI: the cornerstone of new data marketplaces
  4. Geodata marketplaces demonstrated
  5. Key takeaway messages and conclusions
  6. Discussion


Summary of the webinar

This webinar explored the concept of geodata marketplaces and how it supports location intelligence. By deep-diving into the context, definitions, opportunities and three case studies of geodata marketplaces demonstrated, the webinar gave insights into the current state of play of geodata marketplaces and some concrete examples of the state of the art solutions. 

The first section of the webinar was dedicated to the context and definitions of geodata marketplaces. Emphasis was placed on providing key definitions on ecosystems thinking and data marketplaces to lay the foundation for the participants to understand the concept at hand.

Moreover, it was communicated that the exchange of location information is not new, but new developments building on data as a platform (data, rather than the application, is the commodity being exchanged) and ecosystems thinking are creating increased opportunities for public services and businesses to access spatial information at lower cost and derive new insights that support location intelligence.

All the latter allows unprecedented data availability and accessibility and leads to a new present paradigm where users may obtain personalised, domain-specific information and where providers and users meet in the same virtual space.

The second section explores the opportunities in the move towards increased location intelligence. Some of the key opportunities discussed were:

  • Enable collaboration with other organisations and public-private partnerships;
  • Focus on efficiency and deliver cost savings through governmental geospatial “one-stop shops”;
  • Improve service quality and effectiveness through better access to information.
  • Building ecosystems allowing for better access to data;
  • Increased efficiency and cost savings in delivering new and innovative products, tools and business models;
  • Engaging the public through volunteered information.

To understand the positive implication of such opportunities, the concept of location intelligence and how this is linked to ecosystems thinking and geodata marketplaces was explained. First of all, ecosystems centred around the sharing, exchange, use and reuse of data are essential to provide an environment for creating, managing and sustaining such initiatives. Location intelligence is derived from processes (boosted by new technologies) that allow (diverse) inputs to be turned into (location intelligent) outputs. By collecting, connecting and protecting data through sustainable ecosystems, we can derive new and deeper geospatial insight. As a result, both private and public actors are picking up on this, and new and innovative tools, platforms and business models are growing as a result. In sum, geodata marketplaces encapsulate ecosystems thinking and serves as an enabler for location intelligence.

The third part of the webinar focused on Esri’s living atlas, presented by Jill Saligoe-Simmel, product manager for SDI and INSPIRE. She explained that their living atlas comprises a curated collection of 8000 different types of datasets, where much of the data is publicly available, some are subscriber content, and some are premium content. The living atlas is a marketplace enabled by geospatial infrastructures such as cloud storage and web services.  Moreover, geospatial infrastructures govern access and enable a kind of social network for data.

The living atlas is integral to ArcGIS software, which is the basis of, for example, field apps and business app, and allows for ease of use for community participation. The geospatial infrastructure enables new types of ecosystems thinking and supports data improvements.  In sum, the living atlas helps new ways of bringing together data from different sources and keeping such data continuously updated. Therefore, it constitutes a form of geodata marketplace that puts ecosystems thinking into practice.

In the fourth part of the presentation, Geodatahub and Carto presented their solutions that encapsulate the geodata marketplace concept.

Geodatahub was initially an EU-funded project, which two partner companies are running in Estonia and Latvia. Valdis Karulis presented the case study from Geodatahub. The platform focuses on adding value to businesses based on geographic data through providing a self-service portal. This portal has data from different formats integrated conveniently for software implementors via APIs.

Companies use the platform for needs regarding location (i.e. for delivery services), maps  (i.e. for applications) and directions (i.e. for route optimisation). Geodatahub is an example of a geodata marketplace as the seller and buyer come together in one virtual space where the commodity is sold.

Carto built a location intelligence platform to let actors solve geospatial problems themselves. Javier Perez Trufero presented their marketplace and data observatory. He explained that the marketplace provides different interfaces for different types of users (data scientist, data analyst, developers) and datasets from multiple sources and for a wide range of categories.

Carto's data observatory allows users to save time on gathering and cleaning data, and the aim is to provide a one-stop-shop for spatial data and supporting technology. The platform integrates data from a range of third-party providers, from Vodafone to Mastercard.


  • Geodata marketplaces is a concept building on developments over the past decades; virtual marketplaces, digital platforms and more have paved the way for new and improved ways of exchanging, providing and using data.
  • Geodata marketplaces are powered by ecosystems thinking. New and innovative models, creating interactive and living marketplaces, are made possible by sustainable ecosystems of actors working together.
  • Geodata marketplaces encapsulate ecosystems thinking and serves as an enabler for location intelligence. By exchanging data through geodata marketplaces, we can derive new and deeper geospatial insight.

The development, deployment and uptake of new technologies is a cornerstone of European Digital Strategy, and state of the art solutions developed by large companies and SMEs alike can play a key role in pushing such transformations forward. In this context, the webinar provided concrete examples of how such solutions are brought to the market and emphasised the opportunities in collaborative networks and ecosystems.


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Creative Commons Attribution 4.0 International (CC-BY-4.0)