To foster youngster's involvement in the City's public life, the City Hall of Bordeaux has decided to set up a "Flashvote", an instant party held in a public place of the city, so that Youngsters aged from 16 to 25 might vote on a public agenda. Made of 17 short concrete proposals, the agenda was accessible through SMS or mobile web. Opinions on each proposal could be expressed shortly: I like / I don't like / I don't care...
A short dance show was offered in order to gather people on the vote place.,The whole event lasted approximately 10 minutes.
The City of Bordeaux is pushing the development of innovative uses of the Internet and mobile devices, through its "Digital City" initiative. Dealing with eEducation, eInclusion, eCitizenship and innovative practices, the whole agenda has a special interest for corner-of-the-street uses of the Internet in order to catch new audiences and involve them in day-to-day city life. From street or buildings, Facebook groups to participation online platforms, this side of the Digital City project is rapidly growing among the youngest part of the population.
Description of target users and groups
The target group is made of youngsters aged between 16 and 25 years of age.
Description of the way to implement the initiative
The initiative has been developped and disseminated by Bordeaux's City Hall.
Technology solutionTechnology choice: Standards-based technology, Open source software
Main results, benefits and impacts
The Flashvote has produced a change in the participation climate throughout the city during its campaign, and beyond.
After the initial launching event, the "flasvote" itself, a 45 days online campaign has allowed youngsters to vote through the city hall portal and through a Facebook application. Sharing this application allowed the most involved to share the participation spirit with their friends, and resulted in 1854 votes on the 17 action initiatives.
Return on investmentReturn on investment: Not applicable / Not available
Because of the quick and efficient results gained, the City is now reflecting on amplification of the project to a broader audience.Scope: Local (city or municipality)