Recommendation 15

Recommendation 15: Communicate the benefits of integrating and using location information in digital public services


  • Clear metrics provide powerful messages
  • Strategic ‘infrastructure’ investments often require a different type of analysis to more straightforward ‘project’ investments
  • Communication of benefits supports investment and demonstrates to tax payers that public administrations are spending their money to good effect
  • A business case investment approach based on evidence complements the evidence-based policy approach. No longer is government about backing ‘political’ measures without the necessary evidence
  • User stories and examples of benefits are simpler to understand and more meaningful to most people than detailing the process followed, parties involved or technology used


  • Use ‘strategic’ investment approaches, such as macro-economic analysis to assess overall market impacts, including effect on GDP of effective approaches to geospatial information management
  • Prepare ‘project’ business cases taking into account the potential benefits of an integrated approach to the use of location information in digital public services, using this information to inform investment decisions for particular services
  • In all impact assessments / business cases, it is essential to state the assumptions underlying both costs and benefits. If these are stated, future outcomes can be compared against them and adjustments made where relevant
  • Collect evidence on how the integration of location data and services can help public administrations improve their processes and achieve benefits. Measure benefits of particular investments to validate projected outcomes and make the case for further / continued funding
  • Use real life case studies and user stories to highlight benefits in a way that is understandable
  • Ensure the communication addresses the understanding and motivations of the target audience, e.g. whether they are policy or technically focused
  • Communicate benefits using factsheets, web based documentation, videos etc.
  • Run digital government ‘communication’ events involving citizens and businesses


  • Tendency of monitoring and benchmarking in the context of digital public services to focus on the main upstream activities of the value chain (readiness and availability), while the downstream elements (use and impact) are neglected because of the difficulty of finding this information
  • Indicators can sometimes be difficult to measure, with information provided too vague, general or abstract. Involve professional investment analysts to validate indicators
  • Impacts of new services or service improvements can be difficult to predict. This is why ongoing monitoring and targeting of improvements is needed. An interactive approach to service delivery and improvement (see recommendation 8) can also be beneficial

Best Practices:

Further reading:

Nature of documentation: Technical report


Type of document
European Union Public License, Version 1.1 or later (EUPL) 
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