The Federal Institute for Geosciences and Natural Resources (Bundesanstalt fÃ¼r Geowissenschaften und Rohstoffe - BGR) in the Geo Center Hannover(Geozentrum Hannover) possesses spatial data in all areas related to earth science, such as soil, geology, ressources, and hydrology. These digital spatial data is needed as planning basis for users in business, administration, and science; additionally there is an interest from citizens.
So far, citizens or companies that needed data from the BGR had to order them in writing to the different departments of the BGR. As the departments' range of products was presented decentrally, a lot of user could not overlook which data products were available at all at the BGR. The existing web-site made it possible to search for data, but offered no possiblity for online orders. In addition, the pricing was intransparant.
- address a wide range of potential customers
- win new customers
- improve BGR's level of recognition by providing information for the public
- implementation of electronic orders, electronic data supply, and electronic payment
Main results, benefits and impacts
right environment to enable businesses, citizens and government to benefit from online services:
- easily understandable prices
- publicity, marketing
Return on investment
Return on investment: Not applicable / Not available
- A small and competent project team helped reducing the time needed.
- The concerned departments were included in the project at an early time, which considerably improved in-house acceptance
- Kick-off meeting was organised together with director, which underlined the project's priority
- The E-shop is run and maintained by an external operator (service provider), so BGR focusses on its core tasks. Additionally, the service provider pursues intensive marketing of the shop.
- pragmatic pricing (fixed prices), moderate prices
- By introducing the GeoShop at renowned trade fair for geospatial information, a high publicity was reached.
- If it is planned to establish a more sophisticated and innovative business model (e.g. share of turnover for the operator of the shop), the model has to be developed and discussed very early.
The developed solution is a very specific product of an authority specialised on earth sciences. The approach however can be transferred to other projects of other authorities. Key issues are:
- Business process outsourcing: Assign tasks that are not the authority's key competences to others.
- Develop a sound business model.
- Increase acceptance (internal and external), ensure publicity