A product is defined as a coherent collection of services, accompanied by a contract/set of agreements, which is offered as a whole to customers.
A product consists of a collection of services, and a contract that specifies the characteristics, rights, and requirements associated with the product.
A product may aggregate business services or application services, as well as a contract.
A product may be offered both internally to the organisation and externally to customers.
A value may be associated with a product.
The name of a product is usually the name which is used in the communication with customers, or possibly a more generic noun (e.g., "travel insurance").
Business. Passive Structure.
A Travel Insurance Product consisting of Insurance Services and a contract.
Association - value, contract