A goal is defined as an end state that a stakeholder intends to achieve.

An end can represent anything a stakeholder may desire, such as a state of affairs, or a produced value.

Goals are generally expressed using qualitative words.

Category:

Motivation

Examples:

Increase profit, reduce waiting times at the helpdesk, introduce on-line portfolio management, more sales

Typical Relationships:

Composition, Aggregation, Specialisation, Influence