Recommendation 15

Recommendation 15: Communicate the benefits of integrating and using location information in digital public services

Implementation guidance Related information



  • Clear metrics provide powerful messages
  • Strategic ‘infrastructure’ investments often require a different type of analysis to more straightforward ‘project’ investments.
  • Communication of benefits supports investment and demonstrates to taxpayers that public administrations are spending their money to good effect
  • A business case investment approach based on evidence complements the evidence-based policy approach. No longer is government about backing ‘political’ measures without the necessary evidence.
  • User stories and examples of benefits are simpler to understand and more meaningful to most people than detailing the process followed, parties involved or technology used




Strategic investment approach

  • Use ‘strategic’ investment approaches, such as macro-economic analysis to assess overall market impacts, including impact on GDP of effective approaches to geospatial information management.
  • Apply localised result analysis, such as the impact on air quality, noise, congestion.

Project based evidence

  • Prepare ‘project’ business cases taking into account the potential benefits of an integrated approach to the use of location information in digital public services, using this information to inform investment decisions for particular services.
  • In all impact assessments / business cases, it is essential to state the assumptions underlying both costs and benefits. If these are stated, future outcomes can be compared against them and adjustments made where relevant.
  • Collect evidence on how the integration of location data and services can help public administrations improve their processes and achieve benefits. Measure benefits of particular investments to validate projected outcomes and make the case for further / continued funding.

Communications approach

  • Use real life case studies and user stories to highlight benefits in a way that is understandable
  • Ensure the communication addresses the understanding and motivations of the target audience, e.g. whether they are policy or technically focused
  • Communicate benefits using factsheets, web-based documentation, videos etc.
  • Run digital government ‘communication’ events involving citizens and businesses



  • Tendency for monitoring and benchmarking in the context of digital public services to focus on the main upstream activities of the value chain (readiness and availability), while the downstream elements (use and impact) are neglected because of the difficulty of finding this information.
  • Indicators can sometimes be difficult to measure, with information provided too vague, general or abstract. Involve professional investment analysts to validate indicators.
  • Impacts of new services or service improvements can be difficult to predict. This is why ongoing monitoring and targeting of improvements is needed. An interactive approach to service delivery and improvement (see recommendation 8) can also be beneficial.


helpBest Practices


Bar chart dark blue 32LIFO Monitoring

The Location Information Framework Observatory (LIFO) monitors the implementation of EULF Blueprint recommendations in European countries. Read about the implementation of Recommendation 15 in the LIFO Country Factsheets or the LIFO European State of Play Report. Explore the results for selected countries at LIFO Interactive Dashboards -  Recommendations.


PuzzleRelated Frameworks: European Interoperability Framework (EIF)

EIF Pillars Recommendations
Underlying Principle 12: Assessment of effectiveness and efficiency Recommendation 19: Evaluate the effectiveness and efficiency of different interoperability solutions and technological options considering user needs, proportionality and balance between costs and benefits.


PuzzleRelated Frameworks: UN-GGIM Integrated Geospatial Information Framework (IGIF)

Strategic Pathway 1: Governance and Institutions

Documentation Elements

Implementation Guide



Value Proposition


Actions Tools
3. Setting Direction  
Strategic Alignment Study APP1.2: Strategic Alignment Template
Geospatial Information Management Strategy

APP1.3: Guidance for Mission, Vision and Goals Statements

Future trends in geospatial information management: the five to ten year vision (third edition)

Global Statistical Geospatial Framework

Framework for Effective Land Administration

Strategic Framework on Geospatial Information and Services for Disasters

COVID-19: Ready to Respond - The role of the Geospatial Community in Responding to COVID-19

4. Creating a Plan of Action  
Change Strategy  
Country-level Action Plan APP1.4: Country-level Action Plan Template
5. Tracking Success  
Monitoring and Evaluation APP1.5: Monitoring and Evaluation Template
Success Indicators APP1.6: Success Indicators
6. Deriving Value  
Value Proposition

FIG1.6: Value Proposition Canvas

Strategic Pathway 2: Policy and Legal

Documentation Elements

Implementation Guide


Governance and Accountability

Actions Tools
4. Future Proofing  
Future Proofing  
6. Delivering Compliance  
Impact Assessment  


Strategic Pathway 3: Financial

Documentation Elements

Implementation Guide


Business Model


Benefits Realisation

Actions Tools
2. Situational Assessment  
Current Business Model APP3.4: Example of a Business Model Canvas
3. Financial Plan  
Desired Business Model APP3.5: Developing a Business Model - Some Considerations
4. Case for Investment  
Socio-Economic Impact Assessment APP3.7: Socio-Economic Impact Assessment Approach
Business Case APP3.8: Components of a Business Case
6. Deriving Value  
Benefits Realisation  
Communicate Benefits  


Marker Small 2ELISE Resources

Type Resource Date
Study Assessment of economic opportunities and barriers related to geospatial data in the context of the Digital Single Market 2018
Study Digital Platform for Public Services 2018
Study The Role of spatial data infrastructures in the digital government transformation of public administrations: See impact section which gathers indicators concerning the breadth of  usage of the SDI and the benefits derived, as well as the cross-border perspective. 2019
Video Inspiring experiences and lessons learned from the INSPIRE Community: What are the benefits of INSPIRE implementation so far? 2021
Webinar The Role of Geospatial for Digital Government Transformation 2019
Webinar The Role of Spatial Data Infrastructures for Digital Government Transformation   2019


helpFurther Reading


Version: EULF Blueprint v5 (draft)