Recommendation 15: Communicate the benefits of integrating and using location information in digital public services
|Implementation guidance||Related information|
- Clear metrics provide powerful messages
- Strategic ‘infrastructure’ investments often require a different type of analysis to more straightforward ‘project’ investments.
- Communication of benefits supports investment and demonstrates to taxpayers that public administrations are spending their money to good effect
- A business case investment approach based on evidence complements the evidence-based policy approach. No longer is government about backing ‘political’ measures without the necessary evidence.
- User stories and examples of benefits are simpler to understand and more meaningful to most people than detailing the process followed, parties involved or technology used
Strategic investment approach
- Use ‘strategic’ investment approaches, such as macro-economic analysis to assess overall market impacts, including impact on GDP of effective approaches to geospatial information management.
- Apply localised result analysis, such as the impact on air quality, noise, congestion.
Project based evidence
- Prepare ‘project’ business cases taking into account the potential benefits of an integrated approach to the use of location information in digital public services, using this information to inform investment decisions for particular services.
- In all impact assessments / business cases, it is essential to state the assumptions underlying both costs and benefits. If these are stated, future outcomes can be compared against them and adjustments made where relevant.
- Collect evidence on how the integration of location data and services can help public administrations improve their processes and achieve benefits. Measure benefits of particular investments to validate projected outcomes and make the case for further / continued funding.
- Use real life case studies and user stories to highlight benefits in a way that is understandable
- Ensure the communication addresses the understanding and motivations of the target audience, e.g. whether they are policy or technically focused
- Communicate benefits using factsheets, web-based documentation, videos etc.
- Run digital government ‘communication’ events involving citizens and businesses
- Tendency for monitoring and benchmarking in the context of digital public services to focus on the main upstream activities of the value chain (readiness and availability), while the downstream elements (use and impact) are neglected because of the difficulty of finding this information.
- Indicators can sometimes be difficult to measure, with information provided too vague, general or abstract. Involve professional investment analysts to validate indicators.
- Impacts of new services or service improvements can be difficult to predict. This is why ongoing monitoring and targeting of improvements is needed. An interactive approach to service delivery and improvement (see recommendation 8) can also be beneficial.
The Location Information Framework Observatory (LIFO) monitors the implementation of EULF Blueprint recommendations in European countries. Read about the implementation of Recommendation 15 in the LIFO Country Factsheets or the LIFO European State of Play Report. Explore the results for selected countries at LIFO Interactive Dashboards - Recommendations.
Related Frameworks: European Interoperability Framework (EIF)
|Underlying Principle 12: Assessment of effectiveness and efficiency||Recommendation 19: Evaluate the effectiveness and efficiency of different interoperability solutions and technological options considering user needs, proportionality and balance between costs and benefits.|
Related Frameworks: UN-GGIM Integrated Geospatial Information Framework (IGIF)
Strategic Pathway 1: Governance and Institutions
|3. Setting Direction|
|Strategic Alignment Study||APP1.2: Strategic Alignment Template|
|Geospatial Information Management Strategy||
APP1.3: Guidance for Mission, Vision and Goals Statements
|4. Creating a Plan of Action|
|Country-level Action Plan||APP1.4: Country-level Action Plan Template|
|5. Tracking Success|
|Monitoring and Evaluation||APP1.5: Monitoring and Evaluation Template|
|Success Indicators||APP1.6: Success Indicators|
|6. Deriving Value|
FIG1.6: Value Proposition Canvas
Strategic Pathway 2: Policy and Legal
Governance and Accountability
|4. Future Proofing|
|6. Delivering Compliance|
Strategic Pathway 3: Financial
|2. Situational Assessment|
|Current Business Model||APP3.4: Example of a Business Model Canvas|
|3. Financial Plan|
|Desired Business Model||APP3.5: Developing a Business Model - Some Considerations|
|4. Case for Investment|
|Socio-Economic Impact Assessment||APP3.7: Socio-Economic Impact Assessment Approach|
|Business Case||APP3.8: Components of a Business Case|
|6. Deriving Value|
|Study||Assessment of economic opportunities and barriers related to geospatial data in the context of the Digital Single Market||2018|
|Study||Digital Platform for Public Services||2018|
|Study||The Role of spatial data infrastructures in the digital government transformation of public administrations: See impact section which gathers indicators concerning the breadth of usage of the SDI and the benefits derived, as well as the cross-border perspective.||2019|
|Video||Inspiring experiences and lessons learned from the INSPIRE Community: What are the benefits of INSPIRE implementation so far?||2021|
|Webinar||The Role of Geospatial for Digital Government Transformation||2019|
|Webinar||The Role of Spatial Data Infrastructures for Digital Government Transformation||2019|
- What is the Economic Impact of Geo Services? - a report prepared by Oxera for Google, 2013
- Assessing Social Benefits in Sweden
- Estimating Benefits of Spatial Data Infrastructures: A Case Study on e-Cadastres, 2012
- Finnish INSPIRE benefits study
- NASA: Geospatial Interoperability Return on Investment Study, Booz Allen Hamilton, 2005
- Beyond Interoperability, OGC, INSPIRE Conference, 2011
- The Value of Danish Address Data, 2010
- INSPIRE in Danish e-Government, 2012
- Review of Recent Studies on PSI Re-use and Related Developments, Vickery 2011
- The Value of Geospatial Information to Local Public Service Delivery in England and Wales, 2010
- The Value of Geospatial Information in Local Public Service Delivery, Schmidt, G, Local Government Association, Westminster Briefing, 2010
- Valuing Geospatial Information : a review, Alan Smart, Andy Coote, INSPIRE Conference, 2013
- OECD Working Paper on “Open Government Data: Towards Empirical Analysis of Open Government Data Initiatives”
- The impact of the open geographical data – follow up study, Agency for Data Supply and Efficiency, Denmark, 2017
- The impact of open geodata in Denmark - follow up study after 5 years, INSPIRE Conference 2017 Presentation Video
- Impacts of Open Data in Luxembourg and the Greater Region – 2018
- The economic potential of geodata in digital urban planning and building process
- Economic and Financial Modelling of the Impact of Geospatial Information - Techniques and Results for land administration in developing Nations, Smart, A and Coote, A, Office International du Cadastre et du Régime Foncier (OICRF), Land and Poverty Conference, 2017
- The Economic Impact of Geospatial Services, AlphaBeta, 2017
- Economic and social benefits of data access and sharing, OECD iLibrary
- Spatial Data Infrastructure (SDI) Manual for the Americas, provided by the Permanent Committee for Geospatial Data Infrastructure of the Americas (PCIDEA, now UN-GGIM Americas), 2013
- The value of Integrated Geospatial and Building Information Modelling (BIM) solutions to advance the United Nations Sustainable Development Goals (Agenda 2030) with specific focus on resilient infrastructure, UN-GGIM, WFEO, and WGIC, 2020
- Ordnance Survey Case Studies, UK
- GeoPlace Case Studies, UK
- The Business Impact of GIS - Case Studies from Utah, Kloos W, Utah Department of Natural Resources, ESRI, 2016
- Cost benefit analysis of increased production and improved availability of marine geospatial data, Menon Economics, 2016
- Towards a Spatial Knowledge Infrastructure, Australia and New Zealand Cooperative Research Centre for Spatial Information (CRCSI) White Paper, 2017
- The Economic Impact to the UK of a GNSS Disruption, London School of Economics, 2017
- The economic benefits of Open Data, data.europa.eu, 2017
- Unlocking Value with Location Intelligence, Boston Consulting Group, 2021
- Making the case for data standards - Final business case for local waste services, Local Digital Coalition, UK, 2016
- Economic value of spatially enabled services in Finland, Spatineo, 2018
- Cross port benefits of geospatial technology, Port Strategy, 2019
- Geospatial Data Market Study, Report for the UK Geospatial Commission, Frontier Economics, 2020
- GeoSamen - showcasing what the geosector has to offer, Netherlands
- The Netherlands Geospatial Economy Report, Geospatial Media and Communications, Ministry of the Interior and Kingdom Relations of the Netherlands and Geonovum, 2021